Page 1 - Kattison Avenue - Fall 2025 - Issue 15

KATTISON AVENUE

Advertising Law Insights From Madison Avenue and Beyond

Fall 2025 | Issue 15
Letter From the Editor

Following the Association of National by Outside Counsel Cynthia Martens, which details a trio of
Advertisers’ (ANA) Masters of Advertising Law new privacy measures that California Governor Gavin Newsom
Conference earlier this month, we are thrilled to signed into law in October, including a measure to facilitate
release the Fall 2025 issue of Kattison Avenue. In consumer use of opt-out preference signals on web browsers.
these pages, you will find key
takeaways from the ANA conference and Finally, we have updates from our
Katten’s panel on advertising risk, as well as colleagues across the pond. London
updates on the Federal Trade Commission’s Deputy Managing Partner Terry Green
(FTC) lawsuit against Amazon alleging “dark and Intellectual Property Associate Larry
patterns” and the resulting $2.5 billion Wong delve into the emerging global
settlement, new privacy measures recently trend of governments’ proactive efforts
signed into law in California, the tools to regulate platforms and protect online
that global governments are employing to users, including in the United Kingdom,
enhance online safety, and the debate over the European Union and New York. Then
free expression versus the protection of we hear again from Cynthia Martens, who
civil rights in Italian advertising. describes the Italian parliament’s debate
over free expression and the ban on all
First, Catherine O’Brien and I recount the forms of advertising containing sexist or
highlights and top takeaways from the ANA violent messages and offensive gender
Masters of Advertising Law Conference. stereotypes.
Then, she and Intellectual Property Partner
Christopher Cole, Advertising and Brand Thank you to our readers, and we hope that
Litigation co-chair, discuss the landmark you enjoy this edition of our newsletter. It
settlement in phase one of the FTC’s litigation against was great to see many of you in Chicago for another successful
Amazon, a lawsuit alleging that Amazon misled millions of ANA conference. If you have advertising law questions, please
don’t hesitate to reach out to me or Katten’s team.
consumers into subscribing to Amazon Prime and then made it
unreasonably difficult for them to cancel. Up next is an article Jessica G. Kraver

In This Issue
Takeaways From the ANA Masters of Advertising Law Conference
• 2025 Conference Highlights
• Katten’s ANA Panel on Advertising Risk
FTC’s Landmark $2.5 Billion Amazon Settlement Highlights Ongoing Focus on ‘Dark Patterns’
OOPS, He Did It Again: CA Governor Signs Trio of New Privacy Measures Into Law
Toward a Safer Internet: Laws, Limits and the Fight to Enforce Them
Bringing Sexy Back? Italy Says No, For Now
News to Know