Craig Barbarosh, a partner in the Insolvency and Restructuring practice, was recently the focus of an Orange County Business Journal Q&A. Asked what surprises he expects this year in the changing legal industry, Craig says that law firm strategy will be of particular importance in this economic environment. He notes that midsize law firms need to clearly identify and articulate why they are unique and how they provide differentiated skills and services to their clients: “Today, clients hire individual lawyers, not firms, and it is important for law firms to be able to clearly and concisely articulate their distinct brand and communicate why they are specially qualified for a particular type of work or project.” (“Q&A,” January 20, 2014)