Doron Goldstein, a partner in the Intellectual Property practice, spoke with Law360 regarding trademark enforcement in the age of social media. While conversation-driving events like the Super Bowl are prime opportunities for social media marketing, use of a trademarked term such as “Super Bowl” in posts or tweets can draw opposition—and even possible litigation—from the mark’s owner. Social media operators argue that mere mention of trademarked terms should be considered nominative fair use, but Doron notes that using such terms may not be worth the time and money to prove fair use in court. “There are two separate things you have to think when using it: whether you’re legally correct and whether you want to fight. Sometimes being right isn’t enough. There are very practical decisions that have to be made.” (“On Super Bowl Sunday, Social Media Trademark Risks Abound,” January 30, 2014)