Page 23 - The Katten Kattwalk - Fall 2025 - Issue 30
P. 23

By Matt Hartzler

                       hen a brand has identified a threat        are contested without success, filing a complaint in
                       to its trademark rights — whether          federal court alleging trademark infringement under
                       from a competitor or counterfeiter —       the Lanham Act may be necessary.
        Wthe goal is almost always to resolve                     Determining which entity should be identified
        the dispute without the expense and distraction           as the plaintiff in a suit may be easy for some
        of a lawsuit. But when those letters have gone            organizations. The task will be trickier for brands
        unanswered or are contested without success, filing       with corporate parent complexity or entities spread
        a complaint in federal court alleging trademark           across different jurisdictions, or those spawned
        infringement under the Lanham Act may be                  from an individual designer. A recently published
        necessary.
                                                                  Second Circuit case, Ripple Analytics Inc. v. People
        When a brand has identified a threat to its trademark     Ctr., Inc., 153 F.4th 263, 2025 WL 2446314 (2d Cir.
        rights — whether from a competitor or counterfeiter       Aug. 26, 2025), discusses which party should sue
        — the goal is almost always to resolve the dispute        for trademark infringement in a federal case. It also
        without the expense and distraction of a lawsuit.         provides lessons on what to do (and avoid doing) if
        But when those letters have gone unanswered or            the initial complaint does not get it right.




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