About Bret J. Danow

Bret Danow helps companies of all sizes with the worldwide protection and exploitation of their brands. His broad-based trademark practice covers the entire lifecycle of a brand, from selecting and clearing a trademark to protecting, monetizing and enforcing it. His clients range from small start-ups to large international companies.

Proactive counsel for trademark owners

In business, a company's name is often one of its most valuable assets. Bret can help you develop strategies to protect this critical intellectual property around the world. He has deep experience in the consumer products space, including representing a wide range of well-known fashion brands as well as companies in the sporting goods, consumer electronics, publishing and alcoholic beverage industries. He has also worked extensively with companies in the banking and financial services industries.

Bret works closely with his clients, who value his immediate responsiveness on a wide range of strategic IP questions. On critical issues, Bret doesn't wait for the phone call; he frequently anticipates potential IP problems and suggests a course of action to avoid bigger ones down the road. Long-time clients count on his cost-effective approach, attention to detail and ability to balance legal risk with business realities.

Bret's knowledge of all aspects in the lifecycle of a brand allows him to develop strategies that advance both legal and business interests. As a result, clients call on him to develop and administer worldwide trademark licensing programs as well as to formulate strategies for trademark protection and enforcement.

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Practice Focus

  • Developing and administering domestic and international trademark licensing programs
  • Retail store, collaboration and distribution agreements
  • Celebrity endorsement agreements
  • Trademark protection and enforcement
  • Trademark searches, clearance and registration
  • Trademark portfolio management
  • Intellectual property-related aspects of corporate transactions

Presentations and Events