Page 11 - Katten Kattwalk and Kattison Avenue - Winter 2026 - Issue 5
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These relationships carry legal and business financial or promotional arrangement between
implications, and as collaborations expand, both the the providers and endorsers of the product or
fashion and med spa industries must navigate health procedure. Moreover, when photos or videos
care and consumer protection rules that apply even intended for sharing on digital or other platforms
in nontraditional settings. On the commercial side, include identifiable patient information — for
fashion houses and talent agencies must structure example, facial features, names or distinguishing
partnerships with med spas to avoid prohibited fee marks — the appropriate Health Insurance Portability
splitting or “patient brokering” under state law and and Accountability Act (HIPAA) authorization and
ensure that any management or brand licensing privacy safeguard mechanisms must be in place.
arrangement does not improperly influence the Fashion week pop-ups or mobile activations
med spa’s clinical judgment. On the marketing side, introduce additional issues: health care scope of
cross promotions, influencer testimonials and before practice and supervision rules follow the state where
and after content are regulated: the Federal Trade the activation occurs, and off site events can also
Commission (FTC) requires truthful, non misleading trigger additional facility, device and emergency
claims and clear, conspicuous disclosure of any preparedness requirements.
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