About Michael R. Justus
A company's brand is its most important asset, and Michael Justus helps his clients create and protect their brands. A litigator and counselor with broad experience in both IP and advertising law, Mike brings a marketing-savvy approach to the legal protection and enforcement of his clients' core identities. From counseling on global trademark clearance and protection strategies to filing legal challenges against competitors' misleading ad campaigns, Mike offers a full range of support to his clients and their brands.
Creative legal strategy informed by business reality
Mike understands that he is there to help clients solve business problems, that there is no one‑size‑fits-all approach to achieving a client's business objectives, and that legal strategy and business goals must be viewed together. Similarly, he sees that IP and advertising legal issues often converge and must be dealt with in tandem and in ways that an IP-only or advertising-only specialist may not see. And his understanding of the many facets of branding (from trademarks and logos to packaging and color schemes to the tone and claims used in messaging) allows him to collaborate with clients to solve problems in unique ways.
Practice Focus
- Global trademark enforcement and litigation
- Global trademark clearance and registration
- Advertising counseling and disputes under the Lanham Act, FTC regulations and guidance, NAD precedent, and state consumer protection laws
- Copyright registration and disputes
- Negotiating coexistence, consent, license, assignment and other IP agreements
Representative Experience
News
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August 22, 2022
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November 18, 2021
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June 29, 2021
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April 20, 2021
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April 12, 2021
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December 20, 2019
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July 3, 2019
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May 11, 2018
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April 24, 2017
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Publications
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TriannualContributor
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QuarterlyContributor
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May 18, 2023
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May 15, 2023
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April 26, 2023
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January 24, 2023
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September 28, 2022
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Fall 2022
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May 12, 2022
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Quick Reads
Presentations and Events
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November 17, 2022
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December 16, 2021
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November 15–19, 2021Moderator | The Holistic Brand Lawyer: Stretching Your Practice Beyond Trademarks
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January 27–February 17, 2021Speaker | Remote Trial Practice
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September 23–24, 2019Moderator
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August 14, 2018Presenter | Your Trademark May Be A False Advertisement
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July 31, 2018Moderator
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July 13, 2017Moderator
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November 16, 2016Moderator
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