Karen Artz Ash, national co-chair of Katten's Intellectual Property department and co-head of the Trademarks and Trademark Litigation practice, will serve as a panelist on the "Advertising and Promotion in the 21st Century Global Marketplace" session during INTA's Brands and Fashion Conference on Thursday, March 23 at 3:15 p.m. Panelists will explore methods for adapting advertising to social media platforms, as well as the global differences needed in advertising approaches in order to accommodate cultural differences. Discussion topics will include:
- Legal and regulatory aspects of a worldwide campaign
- The impact of local sensibilities on brand usage
- Cultural differences across the globe impacting advertising and promotion
- The challenges of global internet and social media presence
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