This article explores the role the inclusion of the hashtag plays in differentiating similar trademarks, following the Trademark Trial and Appeal Board's recent precedential opinion in In re i.am.symbolic, llc. The opinion held that the use of a hashtag plays a functional role in facilitating searches on social media platforms and "generally adds little or no source identifying distinctiveness to a mark."

Read "Hashtags Do Not Prevent Likelihood of Confusion" in its entirety.

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