Partner Feng Xue will speak as a panelist on "Creative Media and Brand Communications" at 3:00 p.m., and will lead a roundtable meeting on "China and U.S. Corporation Brands" at 4:00 p.m. on Tuesday, October 20. National Managing Partner Vincent Sergi will introduce a presentation on "Chinese Brand Development Trends" at 9:30 a.m. on Wednesday, October 21.

Topics at the conference include:

  • Managing Your Brand in Chaotic Times
  • High-risk Times and Brand Reinvention
  • Challenges and Opportunities for Brand Communications in the New Media Era
  • Brand Communications Management and Sustainable Brands