About Sarah Simpson

Sarah Simpson is a senior associate in the Intellectual Property group at Katten. She helps both UK and international clients in matters of intellectual property, general commercial and data protection law. In particular, Sarah provides brands with creative yet practical solutions to solve their intellectual property-related legal problems. She also advises them on how to comply with their data protection legal obligations.

A brand isn't just a trademark. It's the heart and soul of a company.

Sarah's clients include luxury fashion brands and mid-size to large companies in retail, social media, technology, hospitality and finance. Her clients operate in the United Kingdom, Switzerland and the United States. She speaks with her clients regularly to personally keep up with what is impacting their businesses and the industries they operate in. Her focus is on brand protection, including matters involving EU and UK trademarks, copyright and design rights.

Sarah has deep experience in helping clients draft and negotiate licensing, assignment, settlement and coexistence agreements. She also advises clients on their worldwide branding strategies, including providing advice on how to protect and enforce their various intellectual property rights. This includes advice on ESG matters, particularly focused on how a brand can publicise their own ESG efforts without being at risk of greenwashing claims.

Most recently, Sarah has been working with companies in the fashion and luxury brands, social media, retail, hospitality and telecoms industries on privacy and cybersecurity matters, particularly in relation to General Data Protection Regulation. Although Sarah's experience stems mostly from the fashion and luxury brands, retail and consumer goods industries, she also has impressive credentials in the financial-technology, hospitality, cloud computing and telecom industries.

Sarah contributes to the firm's fashion editorial, the Katten Kattwalk, and is a Lexology author. She has also lectured at the London College of Fashion on intellectual property rights in the fashion industry. Sarah also frequently acts for clients on a pro bono basis. She received a PGDip in Intellectual Property Law and Practice from the University of Oxford in 2020.

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Practice Focus

  • Intellectual property
  • Privacy, data and cybersecurity

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