Overview
Katten is one of the nation's premier law firms serving the intellectual property (IP) needs of domestic and multinational fashion, retail, luxury and beauty businesses. Leading names in the global fashion industry view our attorneys as trusted advisors who counsel clients on all legal aspects of their business and through every phase of a product's life cycle. Our team offers comprehensive legal services for safeguarding and enforcing the proprietary rights of designers, manufacturers and retailers, from the initial creation of brands and designs to the successful exploitation and protection of those IP assets in the marketplace.
Sophisticated counsel tailored to clients' needs
Led by Partner and National Co-Chair of Katten's Trademark/Copyright/Privacy Group Karen Artz Ash, who is lauded as a "doyenne of the industry" (2022 World Trademark Review 1000), Katten has been named among the leading law firms for IP work in the fashion world. Women's Wear Daily, in particular, has featured the team as one of five law firms recommended as legal counsel for fashion companies.
From haute couture to streetwear, businesses across the fashion spectrum rely on Katten's deft IP counsel as a key component of their commercial strategies. We assist clients with navigating legal issues and developing bespoke strategies related to brand and design registration, as well as enforcement, product manufacturing and distribution, third-party licensing, marketing and promotional activities, domain name registration and enforcement, endorsement and sponsorship, and co-branding and collaborations.
Additionally, our team provides comprehensive support for mergers and acquisitions (M&A) in the fashion industry by conducting thorough reviews of IP assets, including patents, trademarks and copyrights, to identify potential opportunities or risks that could impact deal value. Our M&A work includes verifying IP ownership, analyzing agreements and advising on transaction strategies to ensure seamless integration and protection of acquired assets. Katten's proficiency in this area is demonstrated through our representation of clients, including manufacturers, retailers and brand development/licensing companies, in their significant asset sales and purchases, as well as the license back of IP rights for the continued operation of brands.
Katten's diverse range of fashion legal services include:
- Clearing and securing business names, brand names, designs, logos, patents, technology, trademarks and trade secrets;
- Monitoring against the unauthorized use of proprietary rights or sale of infringing products;
- Initiating opposition or cancellation proceedings before the US Patent and Trademark Office's (USPTO) Trademark Trial and Appeal Board (TTAB), recording and addressing intellectual property rights with US Customs and Border Protection, and prosecuting and defending claims in litigation before domestic and international courts;
- Drafting, negotiating, implementing and administering a variety of agreements, including transactions covering manufacturing, distribution, licensing, sponsorship and endorsement arrangements with celebrities; and
- Preparing disclaimers and copyright notices, copyright protection, consent agreements, photo use policies, privacy terms and data protection protocols.
Katten's interdisciplinary team combines the extensive skills and knowledge of attorneys who are well-versed in IP-related enforcement and litigation, management and protection of portfolios, and data privacy and security. As the dynamic digital landscape continues to change how fashion is created and consumed, especially as artificial intelligence (AI) continues to rapidly develop and is used increasingly across industries, our versatile team steers clients through new manufacturing and marketing challenges. Through seamless collaboration among our attorneys, we deliver effective results and a holistic perspective when addressing legal issues.
At the forefront of an ever-evolving industry
Technological innovations, including the rise of AI, have driven widespread changes, transforming brands' creative processes and the consumer experience. Katten attorneys stay on top of how technology and fashion intersect and, in turn, partner with their clients to ensure the appropriate documentation and resources are in place to protect and promote their brands amid continuous developments.
As with so many industries, environmental, social and governance (ESG) factors are also driving change in fashion. While brands face greater scrutiny of their environmental and social impacts across the globe, Katten helps designers, manufacturers and retailers navigate the growing body of ESG-related measures to ensure their compliance with new sustainability and social accountability requirements, both domestically and abroad.
Katten serves clients ranging from luxury brand designers, apparel manufacturers and retailers to home goods, beauty and eyewear brands. Our client roster features globally recognized companies such as Aeropostale, Authentic Brands Group, Brooks Brothers, Calvin Klein, Charlotte Tilbury, Kenneth Cole, Kith, Marc Jacobs International and PVH Corp.
Additionally, our firm publishes its very own quarterly fashion newsletter, the award-winning The Katten Kattwalk. Katten has also contributed to external fashion publications such as Fashion Law – A Guide for Designers, Fashion Executives and Attorneys and the 2013 book Becoming a Fashion Designer by Lisa Springsteel, for which Karen wrote the "Intellectual Property Checklist" in the chapter titled "Launching Your Own Fashion Collection." Karen has also educated future lawyers as an Adjunct Professor at New York Law School for more than 15 years and ongoing, teaching practical substantive and drafting skills for IP licensing in the fashion industry. The school recognized Karen with its "New York Law School Big Apple Award," commemorating her for "Creativity That Moves Fashion Forward." In addition, Karen was honored with a Global Lifetime Achievement Award for her more than 30 years of successfully and creatively handling IP matters, ranging from strategic trademark licensing to international distribution agreements, for some of the world’s most innovative companies and iconic fashion brands (Managing Intellectual Property, 2018). She has also been named among the 2018 "Leading Women Lawyers in New York City" and 2020 "Notable Women in Law" (Crain's New York Business).
Experience
Insights
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Publication | January 2025
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Publication | Winter 2025
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Publication | Winter 2025
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Event | January 9, 2025
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News | November 7, 2024