About Jessica G. Kraver

Jessica Kraver is a full-service intellectual property attorney who counsels brands at each stage of their lifecycle to support their growth while protecting and preserving their intellectual property assets. Jessica concentrates her practice in intellectual property, advertising, privacy and technology transactions. Her clients represent a diverse range of industries, but she is particularly experienced with those in the fashion and consumer products sectors.

Approaching legal issues with a business perspective reduces risks and boosts outcomes

Jessica functions as a hybrid business and legal adviser, since her clients' legal issues are often intertwined with their business goals. Calling upon her own previous professional experience in advertising and media, she helps brands define their identity and grow their presence in the marketplace. She regularly counsels clients on domestic and international trademark portfolio development, copyrights, advertising and marketing issues (including sweepstakes, contests and promotions), sponsorship and endorsement agreements, licensing, intellectual property enforcement, technology transactions and integration (including a variety of software licensing agreements, along with their associated Service Level Agreements and Data Processing Agreements), and related privacy concerns. She also assists with intellectual property, privacy and data security aspects of corporate transactions.

Jessica handles a wide breadth of transactional matters on a day-to-day basis. In addition, she has developed a deep understanding of IP issues in China and was able to help several clients successfully combat trademark pirates and counterfeiters in the Chinese market. This skill set is increasingly valuable to many companies doing business abroad.

Jessica is committed to serving many of the firm's pro bono clients. She regularly counsels them on intellectual property matters and other general business issues. She is also a certified information privacy professional (CIPP/US), credentialed by the International Association of Privacy Professionals (IAPP); the IAPP is not affiliated with any governmental authority.

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Practice Focus

  • Intellectual property
  • Advertising, marketing and promotions
  • Privacy, data and cybersecurity
  • Trademark licensing and strategy
  • Trademarks and trademark litigation
  • Copyrights and copyright litigation
  • Entrepreneurial ventures

Representative Experience

  • Represented a brand development and licensing company in the acquisition of a legacy shoe brand's trademarks and intellectual property portfolio.
  • Represented a brand development and licensing company in its sale of 100% of the equity interests in a British contemporary clothing brand.
  • Represented a brand development and licensing company in its acquisition of the worldwide intellectual property assets of a clothing brand, and license back of such intellectual property rights for the continued operation of the brand.
  • Represented a global brand aggregator in its acquisition of a storied European and UK-based footwear business out of Administration proceedings and subsequently in connection with its domestic licensing in the US.
  • Represented a tailored menswear retailer in a nearly two-year negotiation to secure a licensing agreement with a custom apparel specialist. The agreement allows the retailer to leverage the specialist's made-to-measure technology to offer custom shirts, pants, jackets, and suits, both in retail locations and through online channels. This initiative supports the retailer's strategic focus on expanding its custom apparel business.
  • Represented an international fashion house in connection with a global re-vamping and updating of its longstanding license agreement with a renowned beauty company. The work in this matter involved the licensing of trademarks for fragrance as part of a broader expansion of their licensing relationship to include additional product categories such as makeup, accessories and other beauty and home goods.
  • Represented a famed menswear and women's tailored clothing brand in an exclusive relationship to design and produce a collection of airline and other work uniforms.
  • Advised a retail holding company on the negotiation of a complex, years-long master services agreement with a leading e-commerce solutions provider, securing essential services for a portfolio of retail brands.
  • Represented a retail holding company in negotiating a complex master services agreement for order management, fulfillment, payment processing, customer service, and other critical e-commerce functions.
  • Represented a global leading lifestyle brand collective in connection with the prosecution and defense of certain allegations in a series of oppositions and cancellations before the TTAB.
  • Represented client in age discrimination case before a jury in the US District Court for the Southern District of New York. Obtained successful verdict.
  • Represented a fashion brand in an opposition proceeding before the United States Patent and Trademark Office Trademark Trial and Appeal Board through oral argument before the Board. Obtained successful verdict.

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Practices
Industries
Education
  • Boston University School of Law, JD
  • University of Pennsylvania, BA, magna cum laude
Bar Admissions
  • New York
Community Involvements
  • New York State Bar Association
Languages
  • Spanish
Recognitions
Recognized or listed in the following:
  • Empire State Counsel®
    Pro Bono Honoree, 2014–2016, 2018
  • Katten Muchin Rosenman LLP Pro Bono Service Award
    2012, 2023
  • World Trademark Review 1000
    New York, 2025
Award Methodologies