As part of the "Great Wealth Transfer," privately owned businesses with an aggregate value estimated at $10 trillion or more are expected to change hands. Many of these businesses will be sold to a third-party buyer. Early, thoughtful preparation can meaningfully increase value, reduce execution risk, and preserve legacy as owners navigate a competitive market and personal objectives. The process is significant and nuanced. Sellers will benefit from intentional planning, including assembling an experienced team, protecting confidentiality, presenting clean financials, remediating business red flags, and electing a sale process aligned to a seller’s goals, personal objectives, and market conditions. As with any succession pathway in this series, the emphasis is on clarity of goals, tailored strategy and disciplined execution.